TikTok Advertising

Skyrocket your campaigns with a TikTok ad

TikTok advertising can be a minefield without expert support to guide you along the way. That’s where we come in.

Based in Manchester, with vast experience creating TikTok ads in the UK and across the globe, our TikTok PPC and marketing team is on hand to help you create attention-grabbing campaigns. You’ll have tailored support right from the start – from the design and set-up stages, right through to implementation and monitoring. That includes full optimisation support too, so you know your TikTok campaigns are performing at their absolute best.

TikTok advertising:
What the data shows

There are so many reasons why businesses are flocking to TikTok – and the data backs them up. Although TikTok only entered the social media sphere in 2016, it’s quickly risen to be a content powerhouse.

In the period between January 2018 and July 2020, the app saw its userbase skyrocket by a whopping 1157.76%. What’s more, it currently has around 1.2 billion active monthly users – that’s about 20% of the internet-using population!

TikTok has lots of incredible features and unique advertising opportunities to offer, including diverse in-feed and top-view adverts, influencer marketing and the opportunity to reach wide audiences. TikTok isn’t just for Gen-Z either, with 59% of users from older generations.

Benefits of a TikTok marketing agency

Attempting to create a successful marketing campaign on TikTok can be challenging to say the least, even for established companies. From choosing the right target demographic to selecting the best format, developing an eye-catching video or even choosing a trending song to accompany it, there are countless hurdles your PPC advertisement will need to overcome.

And for every failed TikTok advertising campaign, more money is flushed down the drain. That’s where a TikTok advertising agency can make a huge difference.

With years of expertise under their belt, a TikTok marketing company has the know-how to create a show-stopping campaign right from the start. From brand takeover ads to spark ads, you’ll maximise your brand’s potential with a TikTok ad agency.

Our TikTok advertising process

At Infinty, we follow a tried-and-tested approach to advertising, which streamlines the process and makes sure no stone is left unturned. Here are the seven steps…

Consultation

As a TikTok advertising agency, listening to our clients is always the first step. We want to know all your goals for your TikTok advertising campaigns, as well as your branding ideas and long-term company plans.
We’ll also use this step to audit your current TikTok ads and strategies

Market research

We’ll then work with your team to identify the key demographics that will fall in love your brand – and work out an on-brand strategy to reach out to them.

TikTok Ad Creation

Next, we get creative. At this stage, we design and create TikTok advertisements tailored to your business – from your target demographic to long-term business goals. From creating video content to crafting the perfect captions, all the content we create is with your audience in mind.

Conversion Optimisation

TikTok ads are ultimately about converting viewers into customers. That’s why you need an inspiring website that makes it easy for customers to navigate (and buy!) from the moment they click through.

Monitoring

At this stage, we’ll keep track of your campaigns using TikTok Pixel to measure their performance, follow conversions and gain information for optimisation – and future campaigns too! We’ll report this to you on a month-to-month basis.

Optimisation

And our work doesn’t stop there. Our TikTok advertising agency will continue to analyse and report on your campaigns on a monthly basis – and they’ll be tweaking your ads to reach wider audiences, bring in new customers and, ultimately, get a greater return on your investment.

Customer journey

We don’t just do ad creation. As your TikTok marketing company, we’ll create a long-term strategy to build customer loyalty, cross-sell your products and develop tribe marketing, transforming your short-term gains into long-term wins.

Types of TikTok ads

Boosting a TikTok video means using your ad budget to increase your post’s reach. Our boosted TikTok ads will make your content seen by a larger audience – including people who don’t follow you.

This kind of personalised TikTok ad will bring you closer to your target audience and increase your engagement rates. By connecting your TikTok Pixel to your catalog, we’ll create dynamic ads based on your target user’s interaction with your brand.

Collection ads are a kind of in-feed video ad that takes TikTok users to an Instant Gallery Page. In this Gallery Page, your target audience can browse and buy your products – and all without leaving the app.

Showcase all your products visually
Tell your brand story with a Carousel TikTok add. With this type of TikTok ad, we’ll use each frame of a carousel to reinforce your brand values using captions and images. We can also use carousel TikTok ads as a virtual catalogue for your products.

It’s action time! Branded hashtag TikTok ads put the user in the spotlight by inviting them to participate in a trend created through a branded hashtag. Branded hashtag ads are a highly effective way to boost brand awareness and brand loyalty.

Spark ads are a native TikTok ad format that allows brands to create ads from organic TikToks. It amplifies existing videos by fitting them with your campaign objectives, appearing in-feed without interrupting the user’s scrolling.

We can create short and simple videos of nine to fifteen seconds to promote your products and share your inspiring story. All our TikTok ads are uploaded as high-resolution videos with localised copy.