Swiss Delights
Swiss Delights, a high-end restaurant in Zurich, was facing challenges in attracting new customers and increasing online bookings. Despite the quality of their food and service, they lacked visibility in the digital landscape. The goal was to increase their online presence, drive more reservations, and expand their customer base by leveraging digital marketing strategies, including Google Ads, Facebook Ads, SEO, and optimizing their online booking system.
Existing Data & Your Research
Our research revealed:
- Low online visibility: The restaurant's Google My Business profile was incomplete, missing key details like updated hours and customer reviews.
- Minimal social media presence: Their Facebook and Instagram pages had low engagement with inconsistent posting.
- No online booking system: Potential customers had to call in for reservations, which limited convenience.
- Lack of delivery options: Swiss Delights was not partnered with any delivery platforms, which reduced their reach to customers preferring delivery services.
Number of Solutions
Several solutions were considered
- Traditional advertising was dismissed due to its high cost and low ROI compared to digital channels.
- Partnership with influencers was considered but deemed too costly without guaranteed engagement.
- Organic social media growth alone was ruled out as it would take too long to achieve meaningful results.
Our Solution
Google Ads & Facebook Ads Campaigns
We launched highly targeted campaigns focusing on Zurich residents and tourists. These ads promoted the restaurant’s new seasonal menu and special events.
Google My Business
Updated the profile with fresh images, customer reviews, menu highlights, and direct booking links, improving their local SEO.
SEO and Website Development
Created a new, user-friendly website with an integrated online booking system. Optimized the website for local search queries like "best Swiss restaurant in Zurich" to boost organic traffic.
Social Media Ads
Created engaging Facebook and Instagram ads targeting both local food lovers and tourists. These ads featured videos of their chefs in action and promoted special discounts.
Delivery Platforms Integration
Opened accounts with popular delivery services like UberEats and Deliveroo, extending their reach to the at-home dining market.
Reputation Management
Implemented a strategy to actively manage and respond to reviews on Google My Business and social media. This enhanced customer trust and further improved their online reputation.
Implementation
We implemented a digital marketing strategy over six months, with key milestones:
Launched a Google Ads campaign targeting specific keywords related to Zurich dining.
Ran Facebook Ads showcasing the restaurant’s ambiance, special events, and chef-crafted dishes, driving both dine-in and delivery orders.
Improved Google My Business listings with optimized keywords, high-quality images, and consistent customer review management.
Introduced SEO-driven blog posts and local keyword targeting to increase organic website traffic.
Added delivery options and promoted these services through ads and the restaurant’s social media pages.
Within six months, Swiss Delights saw
